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SWOT Matrix
The SWOT Matrix helps to develop four types of strategies, by matching key external and internal factors. The Strategies are:
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SO (Strengths-Opportunities)
Use a firm`s strenghts to take advantage of external opportunities.
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WO (Weaknesses- Opportunities)
This strategies aim at improving internal weaknesses by taking advantage of external opportunities.
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ST (Strengths- Threats)
This strategies use a firm´s streghts to avoid or reduce the impact of external threats.
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WT (Weaknesses- Threats
This are defensive tactics for reducing internal weakness and avoiding external threats
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