SPACE Matrix
The Strategic Postion and Action Evaluation (SPACE) Matrix, is another important Stage 2 matching tool, in which indicates whether aggressive, conservative, defensive or competitive strategies are most appropiate for a given organization
The company is located on the Aggressive Quadrant of the SPACE MATRIX. This means Taitea is in an excellent postion to use its internal strengths to
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Take advantage of external opportunities
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Overcome internal weaknesses
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Avoid external threats.
Therefor, market penetration, market development, product development, backward, forward and horizontal integration or diversification can be feasible depnding on the specific circumstances that the face firm.
In our case MARKET PENETRATION will be very usefull since we could use advertisment because in that way the customers will know more about us and have a better brand recognition and with it brand loyalty.