QSPM Matrix
The QSPM is a tool that allows strategists to evaluate anternative strategies objectively, based on previously indentified external and internal critical success factors.
This technique objectively indicates which alternative strategies are best.
The QSPM determines the relative atractiveness of various strategies based on the extent to which key external and internal critical success factors are capitalized upon or improved.
Conclusion
The best alternative strategy for the company will be " Increase brand recognition and brand loyalty since Taitea is a new company this will improve the compnay's sales"
Since we are a company thst is just starting to be in ther market, it is neccesary to be able to reach and been known in the environment. As a new comapny, we are looking for brand recognition for high quality products, attract new customers, and offer an appropiate service.